Waterhall Shopping Centre
Waterhall Shopping Centre is a new complex built in South Guildford, Western Australia. The Waterfall logo-mark illustration was chosen to visually portray the proud colonial past of Guildford, while also making an obvious reference to “water” as used in the centre name. The sailing boat is a direct reference to the first fleet of ships that discovered Western Australia and established the “Swan River Colony” —with particular reference to the settlement and establishment of Guildford by Governor James Stirling. The mark’s curves and sharp rectangular lines are a deliberate correlation to the architecture of the building which also reflects Guildford’s past.
2016
Branding, Graphic Design, Print Design
